We work with itsu [grocery] to produce realistic, digitally printed packaging prototypes that help the brand win retail listings!

itsu [grocery] offer restaurant quality Asian-inspired food that’s always easy to make. The brand is on a mission to spread the joy of delicious, health[ier] Asian-inspired food far & wide.

Their journey began in 1997 as an award-winning Japanese restaurant in London. Since then, they’ve opened 80 more, and put itsu favourites in supermarket fridges, freezers and shelves across the UK, Europe and beyond.

Working with Springfield Solutions

The team at itsu [grocery] were searching for a reliable mock-up company that could accommodate their often-urgent requirements and quick turnarounds for new product ideas, all while delivering exceptional quality.

“After some research online, we discovered Springfield Solutions, and they turned out to be a great match for our needs!” said Annie Butler, Senior Graphic Designer at itsu [grocery].

itsu [grocery] is dedicated to developing new products and enhancing existing ranges across all of their categories. The team regularly meet with supermarkets and stakeholders to present and pitch new products, aiming to secure listings.

Therefore, high quality packaging mock-ups that closely match real-life print production are essential to the brand’s success.

“Springfield has been invaluable in perfecting our concepts, (especially with gold foiling – a feature many competitors don’t offer!) helping us bring our ideas to life with precision.” Said Misha Metcalfe, Brand Director at itsu [grocery].

Thanks to our digital technology at Springfield, we are able to produce one off packaging mock-ups – including luxury embellishments! Reducing the large costs incurred with printing full production runs and increasing the accuracy of your packaging mock ups.

Bao’bun Range

Itsu is also currently transitioning their popular frozen bao’bun range from landscape-oriented boxes to portrait-style pouches to align with their gyoza and frozen vegetable ranges for an improved customer experience.

“Springfield helped us create high-quality prototypes for consumer testing, allowing us to evaluate customer responses to the new packaging format, which delivered great results.”

For itsu [grocery] bao’bun project, the power of digital technology enabled our mock-it team to produce and deliver the pouch prototypes within 4 working days. Meeting the brand’s tight deadline and enabling the team to present high-quality, realistic mock-ups in their meeting.

Discussing our service and support, Rosie Thomson, Graphic Designer at itsu [grocery] noted:

“The level of customer service and support has been wonderful throughout our relationship over the last 8 months.

The quick response times have been vital, especially as we often work to tight deadlines and have last minute amends, the Springfield team’s dedication to finding effective solutions has made a real difference.

Springfield have been an invaluable partner, providing high-quality mockups for our rice’noodle cup rebrand and test photoshoots for our out of home campaigns across the country.

Their expertise in prototyping our bao’bun packaging for consumer testing has also been helpful to the packaging format update. We highly recommend Springfield for their professionalism and precision in bringing our ideas to life.”

Are you looking for a digital solution to produce packaging prototypes for your New Packaging Development process? Get in touch!